Chevrolet Custom Typeface

Chevrolet was looking for a simple and unique san serif typeface for their Sonic car launch campaign. We designed it from scratch. The overall styling for the font remains that of a geometric, DIN-style industrial grotesque, however certain humanist features are also infused into the design. The typeface contains Latin, Cyrillic, Eastern European, Vietnamese Characters. The project took place at PSY/OPS type foundry under Rodrico Cavazos’ creative direction.