SAN DIEGO ZOO

San Diego Zoo came to Landor to redesign their identity and unify for three institutions: the San Diego Zoo, Safari Park, and the Institute for Conservation Research. The lively identity engages audiences by centering around a range of fun wordmarks, bold colours and a whimsical custom typeface. Through this project, I was able to see the progress that a brand is storonger if we can connect identity and custom typeface.