Reitmans Script

Reitmans Ltd. is a Canadian retailing company, specializing in women's clothing. They wanted to develop the script fonts based on their script logo. I led the project and created many sample script letters in order to match the desired writing habit with the logo. I added a variety of ligatures and alternate characters like “tm””th””lay” “s” and so on to make a smooth connection between letters and made swashy letters for the endings of words.